Analysis and Opinion

What first-time founders get wrong about retail
The playbook behind scaling a wellness brand through brick-and-mortar retail.


Founders should build to last, not to exit
Corporates are willing to acquire earlier, that doesn’t mean founders should build for it.


UK consumers are cutting essentials but spending more on health, beauty, and experiences
Barclays' February spending data shows non-essential categories at their strongest since August 2025.

FoodLabs' Nicolaus Norden on the silver economy, GLP-1s, and what makes a brand acquirable
The Berlin-based investor sees aging populations, GLP-1 drugs, and women's health creating category-defining opportunities but only for brands that can prove they actually work.


French and British consumers want different things from anti-ageing
New YouGov data shows two European markets that agree on the basics but diverge on intent, spend, and who brands should be talking to.

Why most European DTC brands plateau, and what the ones that don't do differently
Three patterns from the brands that keep scaling — and the questions every operator should be asking.


Functional foods dominate Alantra's UK Fast 50
Wellness brands claim the top five spots as the ranking records its highest-ever average growth rate, despite a sector under intense cost pressure.

Holland & Barrett hits £981m in revenue and is reshaping its shelves around fast-growth wellness brands
A third consecutive year of double-digit growth, 47 new stores, and a curation strategy that's turning the UK's largest health retailer into a launchpad for emerging brands.