Industry Perspectives
The 3 walls every 7–8-figure founder hits with AI, and how to solve them
Most lifestyle-brand teams aren't short on AI ambition, they're short on a system.
Everything I believe about being a founder changed in my thirties
Hugh Thomas bootstrapped Giants Coffee from £10,000 to seven figures. He breaks down a decade of lessons on product-market fit, patience, and success.
Catcrew is going after the €2.35bn Italian cat food market that challenger brands left alone
Vivaio Ventures' Guido Aldera on how they launched Catcrew alongside Italian creator Luca Gervasi.
Inspired by the US, Built for Europe
Why US consumer playbooks don't copy-paste across the Atlantic and how European founders can build brands that travel.
SALTE has built a €4M electrolyte brand on a single product
The Swedish electrolyte brand has nearly doubled monthly revenue in a year without adding a second SKU.
Brands need an army of salespeople to compete today, and forever
Commission isn't the price of a media placement. It's the price of a distribution channel your brand can eventually own.
Most brands are asking the wrong questions about AI research
New methods have arrived in market research. Comparing them like for like is the wrong starting point.
Shopify's latest Editions is really about one thing: getting your product data ready for AI
SuperCo's Tom Mucklow-Norell on the latest Shopify Editions drop.
