Industry Perspectives
Inside Austria's consumer economy: the brands, investors, and operators shaping the market
A Vienna-based CPG investor maps the ecosystem European founders and funders should know.
Creator brands don't have a demand problem. They have an operations problem.
Vivaio Ventures runs nine creator-led consumer brands, here’s where they see many going wrong.
The DTC deodorant brand optimising for year three, not day one
ÉTICOS founder Rick Budel on why he's optimising for the customers who stay, not the ones who are cheapest to acquire.
How Soar rebuilt for a market that stopped rewarding the old playbook
Soar CEO Olly Hudson on the rebuild most agencies still haven't attempted, and the new benchmark for any brand spending serious money on Meta.
Why most DTC brands overestimate their margins
Thomas Gleeson spent three years watching eight- and nine-figure Shopify brands make the same margin mistakes. Then he built a tool to fix them.
What first-time founders get wrong about retail
The playbook behind scaling a wellness brand through brick-and-mortar retail.
Founders should build to last, not to exit
Corporates are willing to acquire earlier, that doesn’t mean founders should build for it.
FoodLabs' Nicolaus Norden on the silver economy, GLP-1s, and what makes a brand acquirable
The Berlin-based investor sees aging populations, GLP-1 drugs, and women's health creating category-defining opportunities but only for brands that can prove they actually work.
