Industry Perspectives
Catcrew is going after the €2.35bn Italian cat food market that challenger brands left alone
Vivaio Ventures' Guido Aldera on how they launched Catcrew alongside Italian creator Luca Gervasi.
Inspired by the US, Built for Europe
Why US consumer playbooks don't copy-paste across the Atlantic and how European founders can build brands that travel.
SALTE has built a €4M electrolyte brand on a single product
The Swedish electrolyte brand has nearly doubled monthly revenue in a year without adding a second SKU.
Brands need an army of salespeople to compete today, and forever
Commission isn't the price of a media placement. It's the price of a distribution channel your brand can eventually own.
Most brands are asking the wrong questions about AI research
New methods have arrived in market research. Comparing them like for like is the wrong starting point.
Shopify's latest Editions is really about one thing: getting your product data ready for AI
SuperCo's Tom Mucklow-Norell on the latest Shopify Editions drop.
Creator marketing has a scalability problem
What holds creator marketing back is operational — and it's why budget stays locked in channels that work less well.
What our outdoor campaigns taught me about scale and community
PerfectTed's head of marketing on out-of-home for challenger brands.
