Industry Perspectives
Brands need an army of salespeople to compete today, and forever
Commission isn't the price of a media placement. It's the price of a distribution channel your brand can eventually own.
Most brands are asking the wrong questions about AI research
New methods have arrived in market research. Comparing them like for like is the wrong starting point.
Shopify's latest Editions is really about one thing: getting your product data ready for AI
SuperCo's Tom Mucklow-Norell on the latest Shopify Editions drop.
Creator marketing has a scalability problem
What holds creator marketing back is operational — and it's why budget stays locked in channels that work less well.
What our outdoor campaigns taught me about scale and community
PerfectTed's head of marketing on out-of-home for challenger brands.
The 2026 ecommerce stack is overloading operators' brains
The halcyon-days playbook ran on intuition. The 2026 stack forces constant deliberate thinking, and most operators are running on empty by mid-afternoon.
How Danny Gray gave LVLS an unfair advantage in a crowded market
He says no one needs another hydration brand. He built one anyway.
Why your DTC pack will fail on shelf
Most brands assume (or at least hope) that the pack design that worked online will also work in retail. It's an understandable assumption. They're usually wrong.