News
Spoon Cereals to make protein granola under licence for Myprotein
The breakfast maker will develop and produce cereals for the sports nutrition brand as it builds out a wider breakfast range.
Grá Chocolates announces autumn collection
The award-winning Irish chocolatier leans into seasonal flavours and the growing appetite for at-home indulgence.
Floral Street launches Scentsticks to ride the scentmaxxing trend
The indie British brand's refillable solid fragrance balms tap consumer appetite for layering scents throughout the day.
Pip & Nut backs its biggest-ever campaign with £3.5m in media spend
The nut butter brand takes its Obsession Spreads campaign to TV and the Underground, backed by £3.5m in media.
Freja debuts bone broth soups
The bone broth brand extends into a new category, positioning natural recipes against a UPF-heavy soup aisle.
Sweaty Betty launches Born for the Storm to spotlight its outerwear
The activewear brand builds an autumn campaign around weather metaphors, and the puffer it wants to own.
Tonic teams up with Mattel on character-led kids' vitamins
Barbie, Hot Wheels and Thomas & Friends editions aim to turn a daily vitamin into something children actually want.
James Watt launches recovery drink Fool's Fix
The BrewDog founder pairs a post-drinking hydration product with a customer-ownership experiment.