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Europe's consumer industry and the people building it

The brands, capital, and trends reshaping how great products get built and sold.

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Latest Stories

Three-quarters of Brits now wear outdoor clothing as everyday wear, new data shows

Three-quarters of Brits now wear outdoor clothing as everyday wear, new data shows

Blacks is repositioning as a style-led lifestyle retailer in response to a category shift it says has moved outdoor apparel from the trail to the city.

Au Vodka and Tango launch-ready-to-drink range

Au Vodka and Tango launch-ready-to-drink range

Hip Pop, Trip and Aqua Glow among winners at the UK Soft Drinks Awards 2026

Hip Pop, Trip and Aqua Glow among winners at the UK Soft Drinks Awards 2026

The Herbtender launches four organic adaptogen drops built for daily rituals

The Herbtender launches four organic adaptogen drops built for daily rituals

AI-referred shoppers convert nearly 50% more than organic search

AI-referred shoppers convert nearly 50% more than organic search

Expert Perspectives

Founders should build to last, not to exit

Founders should build to last, not to exit

Niccolo Manzoni

Niccolo Manzoni — Co-founding partner, Five Seasons Ventures

FoodLabs' Nicolaus Norden on the silver economy, GLP-1s, and what makes a brand acquirable

Nicolaus Norden

Nicolaus Norden — VC at FoodLabs

Why most European DTC brands plateau, and what the ones that don't do differently

Why most European DTC brands plateau, and what the ones that don't do differently

Orsi Szentes

Orsi Szentes — Founder at GoodKarma

Inside Austria's consumer economy: the brands, investors, and operators shaping the market

Inside Austria's consumer economy: the brands, investors, and operators shaping the market

Laura Modre

Laura Modre — Investment Manager at ROI Ventures

Creator brands don't have a demand problem. They have an operations problem.

Creator brands don't have a demand problem. They have an operations problem.

Guido Aldera

Guido Aldera — Co-founder, Vivaio Ventures

The DTC deodorant brand optimising for year three, not day one

Rick Budel

Rick Budel — CEO & Founder at ÉTICOS

How Soar rebuilt for a market that stopped rewarding the old playbook

How Soar rebuilt for a market that stopped rewarding the old playbook

Olly Hudson

Olly Hudson — CEO, Soar Group

Why most DTC brands overestimate their margins

Why most DTC brands overestimate their margins

Thomas Gleeson

Thomas Gleeson — Co-Founder at StoreHero

More Stories

Vidrate jumps from 190 to 1,297 Boots stores in nationwide UK rollout

Vidrate jumps from 190 to 1,297 Boots stores in nationwide UK rollout

Marna's cold-brewed iced tea rolls out across UK David Lloyd Clubs

Marna's cold-brewed iced tea rolls out across UK David Lloyd Clubs

Vinca's 100% recycled aluminium wine bottles land in M&S Food stores

Vinca's 100% recycled aluminium wine bottles land in M&S Food stores

European Commerce Trends

LATEST REPORT

European Commerce Trends

The first edition of The Checkout's European Commerce Trends report. Covering the European consumer economy, DTC and ecommerce, social and live commerce, winning categories, AI adoption, and European DTC exits.

READ THE REPORT→

Trip adds new flavours to its Calm & Hydrate electrolyte range

Trip adds new flavours to its Calm & Hydrate electrolyte range

waterdrop announces €100m+ round and €150m annual revenue

waterdrop announces €100m+ round and €150m annual revenue

Sunrise Beverages acquires Days

Sunrise Beverages acquires Days

Forti, the UK's first high-protein gelato, closes pre-seed round

Forti, the UK's first high-protein gelato, closes pre-seed round

Quarter Proof's mid-strength gin alternative lands in 111 Sainsbury's stores

Quarter Proof's mid-strength gin alternative lands in 111 Sainsbury's stores

How Nordic consumers shop online in 2026

How Nordic consumers shop online in 2026

Swedish protein water brand Wave lands in all Hemmakväll stores nationwide

Founders should build to last, not to exit

INDUSTRY PERSPECTIVES

Founders should build to last, not to exit

Niccolo Manzoni

Niccolo Manzoni — Co-founding partner, Five Seasons Ventures

New brand Life Loop drops functional gum in 2,500 UK stores

Holie's debuts in Denmark

Holie's debuts in Denmark

SULT and REHAB land in-room placement at Virgin Hotels London Shoreditch

SULT and REHAB land in-room placement at Virgin Hotels London Shoreditch

Italian eCommerce hit €90.6B — and got less Italian

Italian eCommerce hit €90.6B — and got less Italian