EUROPEAN MARKET INTELLIGENCE
Europe's consumer industry and the people building it
The brands, capital, and trends reshaping how great products get built and sold.
FREE WEEKLY BRIEFING
THE CHECKOUT IS SUPPORTED BY
Latest Stories
Expert Perspectives
Brands need an army of salespeople to compete today, and forever
Most brands are asking the wrong questions about AI research
Shopify's latest Editions is really about one thing: getting your product data ready for AI
Creator marketing has a scalability problem
What our outdoor campaigns taught me about scale and community
The 2026 ecommerce stack is overloading operators' brains
How Danny Gray gave LVLS an unfair advantage in a crowded market
Why your DTC pack will fail on shelf
SUPPORTED BY PAPER RUN, WAYFLYER & RIVERFLOW
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.
Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.
More Stories
Grind teams up with Miffy on a limited-edition coffee collection
Aug 11
Nichols buys VitHit for €75m to push deeper into functional drinks
Aug 11
Nice launches a lower-ABV rosé built around the occasion, not the grape
Aug 6
LATEST REPORT
European Commerce Trends
The first edition of The Checkout's European Commerce Trends report. Covering the European consumer economy, DTC and ecommerce, social and live commerce, winning categories, AI adoption, and European DTC exits.
READ THE REPORT→
Make Waves takes its refillable antiperspirant into 385 Boots stores
Aug 6
Most brands are asking the wrong questions about AI research
Whole Supp's Body Fuel launches at Applegreen across Ireland
Aug 5
JAW Studios launches DIRT, a high-polyphenol olive oil built to be talked about
Aug 4
Wax Lyrical goes direct-to-consumer with its first eCommerce store
Aug 4
BitesWeLove adds crunchy protein cookies to its better-for-you range
Aug 4
ID Formulas launches a longevity supplement that syncs with WHOOP
Aug 3
8hours debuts on Healf
Jul 31
Mission earns B Corp status and debuts new "Superblends"
Jul 30
Boots builds GLP-1 support zones into 220 stores
Jul 30
Caro Daur backs Joony's Natural Soda
Jul 29