Kelly Shaw

Head of Marketing, PerfectTed

Kelly Shaw is an award-winning marketing leader with over a decade of experience driving growth for founder-led food and drink brands. As Head of Marketing at PerfectTed, she leads the marketing function and has scaled the team from four to twenty people while helping establish PerfectTed as the UK’s fastest-growing founder-led brand and the fastest-growing UK retail brand. PerfectTed is known for its bold, brand-first marketing approach that prioritises storytelling, cultural relevance and earned-first thinking. Before joining PerfectTed, Kelly spent ten years working closely with founders to build and scale marketing teams across more than 25 consumer categories. She is passionate about helping challenger food and beverage brands grow, building high-performing marketing teams and turning ambitious visions into category-leading brands.