Brands/Beauty & Personal Care

The Ordinary

Clinical formulations with integrity

The Ordinary is a skincare brand that offers clinical-grade formulations at accessible prices, focusing on transparent ingredient labeling and evidence-based products. The brand is part of DECIEM and specializes in ingredient-focused serums, treatments, and skincare products.

Founder(s)

Brandon Truaxe

Category

Beauty & Personal Care

Headquarters

London, United Kingdom