All Things raises £3.6m ahead of US launch

All Things, the UK dairy brand founded by chef Thomas Straker, has raised £3.6m ($4.9m) as it prepares to enter the US market and expand beyond butter and cottage cheese.

The round was led by London-based investor The Equity Studio, with participation from Access Industries and Active Partners.

Where the money goes

All Things plans to use part of the proceeds to scale cottage cheese production, expand into additional dairy categories, and bring more of its supply chain in-house.

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The raise comes ahead of a September launch with an unnamed national US retailer — a notable milestone for a brand that is barely three years old and only entered its second product category in January.

From butter to broader dairy

Straker, a London chef with a sizeable social media following, co-founded the company in 2023 with Toby Hopkinson under the name All Things Butter. The brand has since dropped the category qualifier as it repositions itself as a broader dairy player, with cottage cheese its first line extension.

In the UK, All Things is stocked in Sainsbury's, Morrisons, and Waitrose, with a Tesco listing set to go live next month. The brand also sells across the UAE through Waitrose, Carrefour, and Spinneys.

Why it matters

Cottage cheese has become one of the fastest-growing dairy subcategories on both sides of the Atlantic, lifted by high-protein positioning, TikTok-driven discovery, and a wave of challenger brands reframing what has historically been a commodity aisle.

European cottage cheese and butter are dominated by commodity dairy processors, and supply is historically where challenger brands lose their margin. Vertical integration at this stage would give All Things something most of its competitors don't have: control of its own cost base and the freedom to move into new dairy categories at its own pace.