Spoon Cereals to make protein granola under licence for Myprotein
The breakfast maker will develop and produce cereals for the sports nutrition brand as it builds out a wider breakfast range.
Grá Chocolates announces autumn collection
The award-winning Irish chocolatier leans into seasonal flavours and the growing appetite for at-home indulgence.
Catcrew is going after the €2.35bn Italian cat food market that challenger brands left alone
Vivaio Ventures' Guido Aldera on how they launched Catcrew alongside Italian creator Luca Gervasi.
Gen Z will travel 95 minutes and queue an hour for a business they found online
New American Express research finds young consumers travelling, and queuing, to visit businesses they discover on social media.
Floral Street launches Scentsticks to ride the scentmaxxing trend
The indie British brand's refillable solid fragrance balms tap consumer appetite for layering scents throughout the day.
Pip & Nut backs its biggest-ever campaign with £3.5m in media spend
The nut butter brand takes its Obsession Spreads campaign to TV and the Underground, backed by £3.5m in media.
Freja debuts bone broth soups
The bone broth brand extends into a new category, positioning natural recipes against a UPF-heavy soup aisle.
Sweaty Betty launches Born for the Storm to spotlight its outerwear
The activewear brand builds an autumn campaign around weather metaphors, and the puffer it wants to own.