Allday Goods, the B Corp kitchen-knife brand that makes its products from recycled plastic, is teaming up with independent brewery DEYA to open The Alldeya Arms, a pop-up pub in Shoreditch over the August bank holiday weekend. It runs 27 to 30 August at 72 Rivington Street, EC2A 3AY.
Join European founders, operators, and investors who read The Checkout every week.
At the pop-up Allday will be launching serrated petty knife pitched as a behind-the-bar all-rounder for cutting citrus and trimming garnishes. The handle, made from 100% recycled plastic waste salvaged directly from DEYA's brewery.
DEYA is pouring cans of ALLDEYA GOODS, a soft, citrus-forward pale ale built. A wider range of collaborative goods, archive pieces and special releases will be available exclusively across the four opening days.
The Alldeya Arms is open Thursday 27 to Sunday 30 August at 72 Rivington Street, London EC2A 3AY.
AUTHOR
SUPPORTED BY PAPER RUN

Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER

Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.







