Au Vodka partnered with soft drinks brand Tango to launch two carbonated ready-to-drink (RTD) cocktails, rolling out nationwide across UK.
The two variants — Apple and Orange — are built on Tango's most recognisable flavours, paired with Au Vodka's premium spirits positioning.
The collaboration is an early signal of how Carlsberg Britvic — formed by Carlsberg's £3.3bn acquisition of Britvic, which completed in early 2025 — plans to deploy its combined soft drinks and alcohol portfolio.
Join European founders, operators, and investors who read The Checkout every week.
Tango brings instant flavour recognition at shelf; Au Vodka, the Welsh premium vodka brand known for its gold-bottle branding, brings on-trade distribution and a younger, social-led consumer base.
What the brands said
"Combining the recognition and familiarity of Tango with Au Vodka's established consumer audience creates a product with broad appeal across both retail and on-trade channels," said Jackson Quinn, co-founder of Au Vodka.
Munnawar Chishty, chief marketing officer at Carlsberg Britvic, said the partnership "reflects the growing crossover between soft drinks and alcohol, particularly within the flavour-led ready-to-drink market."
Au Vodka x Tango is available across UK retailers and hospitality from 14 May.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
A private network for Europe's leading eCommerce founders & CEOs.
A space for founders & CEO's to find each other, learn from each other, and move faster together.
