BitesWeLove, the Dutch better-for-you snack brand, has launched Crunchy Protein Cookie Bars across the Netherlands, extending its range into a new format. The cookies are already stocked at major grocers including Albert Heijn, JUMBO and Crisp, with further listings planned in the Netherlands and the UK.
Join European founders, operators, and investors who read The Checkout every week.
Made with wholegrain oats, each portion carries 10g of protein and 6g of fibre at under 190 kcal, with what the brand says is 50% less sugar than comparable bars. The cookies hold a Nutri-Score A, are vegan and non-HFSS, and skip artificial sweeteners. They come in three flavours, Speculaas, Chocolate Chip and Salted Caramel, at an RRP of €3.49 for a 120g pack of three twin-cookie portions.
"We didn't want to build another protein snack that tastes like a compromise," said Marleen Basart, co-founder of BitesWeLove. "A cookie should taste like a cookie. Ours just happens to keep you going long after the coffee's gone cold."
Founded in 2015 by Basart and Liesbeth Gouwens, BitesWeLove is a certified B Corp now selling across more than 2,300 retail outlets and 2,000 foodservice sites in Europe, with a presence in the UK, Germany, Belgium and Scandinavia.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.
