Breakout Beauty UK revealed the 11 brands selected for the second year of its accelerator, a 10-week programme aimed at scaling early-stage British beauty companies into national and global names. The finalists were chosen from more than 300 applicants by a judging panel drawn from Growth Studio, anchor partner Boots and others.
The programme runs as a 10-week intensive, combining commercial training, hands-on mentoring and strategic support. The winning brand and a runner-up leave with support packages valued at approximately £850,000 between them, and the winner secures a retail launch into 50 Boots stores nationwide.
This year's cohort is also mentored by a group of founders who have built recognisable UK beauty businesses: Tropic Skincare's Susie Ma, Hair Syrup's Lucie MacLeod, Glow For It's Daisy Kelly, Beauty Crop's Ning Cheah, and TV presenter Rochelle Humes.
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The 2026 finalists span haircare, skincare, suncare and supplements:
- SHYNE, founded by Alvin Mills, makes styling products for men with afro-textured hair.
- Aegle's, founded by Zoe Williams, centres on Acne Clear Now, an acne supplement.
- MAYAH, founded by Rebecca Heywood and Jessica Smith, makes dermatologist-developed personal care for pregnancy and motherhood.
- Selkie, founded by Cicely Coops, offers powder-to-liquid haircare formulas positioned on sustainability.
- dussl, founded by Fraser Wilson in Scotland, is a gender-neutral skincare brand built around daily UV protection.
- BSSET, led by celebrity barber Mo, brings a large social following into a haircare brand.
- Stil, founded by Tash Hagan, makes mineral suncare for sensitive skin, born from the founder's experience with Crohn's disease.
- KEATS, founded by Lucinda Hart, KEATS offers minimalist high-potency skincare, made with few but better ingredients.
- That Good Hair, founded by Paris Reveira, makes natural products for waves, curls, coils and locs, with a scalp-condition and allergy focus.
- Skingredients, founded by Jennifer Rock, is a refillable, fragrance-free, vegan-friendly active-skincare range.
- skinbunny, anti-aging skincare brand known for its Under Eye Enhancer. Founded by JP Lawrence.
Breakout Beauty UK will name its winner at the end of the 10-week programme.
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