Cotswold Fox opens its first shop in Cirencester

Cotswold Fox, the country clothing brand, has opened its first physical shop in Cirencester, marking its move from online-only to a permanent home.

The brand pulled the opening together fast, turning the space around in just six days between collecting the keys and opening the doors, a renovation founder Jemima Gray took on largely herself with a small team. It paid off: the store opened to queues round the corner and a steady stream of customers, delivering what the brand says was its biggest sales day in its five-year history.

Launched in 2021 from her parents' kitchen table while Gray was at university, Cotswold Fox has grown from a lockdown project into one of the buzzier young country brands, selling online and at events. Its range of country-casual wear spans unisex quarter zips, gilets, polo shirts and shorts, pitched at the gap between affordability and quality.

"Having spent the last five years building Cotswold Fox online and at events around the country, it's lovely to finally have a permanent home," said Gray.