DASH has partnered with La Vieille Ferme, the cult Famille Perrin rosé known as "chicken wine," on a limited-edition Rosé Spritz Kit that packages a lower-alcohol serve into a single drop.
Join European founders, operators, and investors who read The Checkout every week.
The kit pairs DASH's no-sugar Crisp Peach sparkling water, made with wonky peaches, with a bottle of the rosé, plus bespoke spritz glasses designed by Issy Granger, glass straws and branded playing cards.
The collaboration is a play on moderation. YouGov figures cited by the brands show a third of British drinkers are consuming less alcohol than a year ago, trading volume for quality and occasion. The spritz, longer and lighter without dropping the ritual, fits that shift neatly, and bundling two established summer staples lowers the barrier to trying it.
"As people embrace moderation, they're looking for simple twists on the classics rather than something completely different," said DASH co-founder Alex Wright, framing the kit as a familiar serve made lighter.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020.
SUPPORTED BY RIVERFLOW
Riverflow is the leading creative AI platform for CPG and Fashion brands, built specifically for high quality, brand accurate visuals in both photoshoots, static ads and videos.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
Where 200+ European consumer founders solve problems together.
An independent space for Europe's Consumer Founders & CEO's.
