DASH is rolling out to 550 Greggs shops nationwide, its latest push into food-to-go and a route to millions more shoppers at one of the UK's most recognisable chains. The listing follows the brand's biggest summer to date: it reports 48% year-on-year growth, more than 20 million cans sold over the season, and is on track to top 60 million cans and £60m in retail sales value in 2026.
DASH's pitch is simplicity: sparkling drinks made with no added sugar or artificial sweeteners, flavoured using "wonky" fruit that would otherwise go to waste. It is positioned by Circana as the UK's fastest-growing soft drink brand among those exceeding £5m in value sales.
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For a food-to-go chain, adding a no-sugar option reflects the same shift toward lighter, cleaner choices reshaping soft drinks more broadly.
"Greggs feels like a big milestone for DASH," said CEO and co-founder Alex Wright. "As consumer preferences continue to evolve, it's important that people have plenty of choice."
Founded in 2017 by Wright and Jack Scott, DASH now sells across 12 countries.
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