Froot Pops, the frozen fruit snacking brand, has secured a national listing with Co-op, taking two SKUs, Strawberries in White & Milk Chocolate and Raspberries in White & Dark Chocolate (RRP £6 for 220g), into 1,600 stores from October.
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The deal caps a fast-growing year for the brand, which reports sales up 400% year on year. It follows a recent launch in 35 Tesco Northern Ireland stores last month, and adds to nationwide listings secured in just two years with Morrisons, Ocado, GoPuff, Zapp and Selfridges. The brand now makes every pop at its own London manufacturing facility and is also sold in more than 300 independents via wholesalers including OnTheRocks and CLF.
"The Co-op listing is a huge milestone for Froot Pops and gives us the opportunity to bring the brand to even more shoppers across the UK," said founder Ana Martins.
Launched by Martins in 2024, Froot Pops sells British-made whole fruits dipped in chocolate, pitching bold colour and flavour into the freezer aisle.
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