Wellness brand GOYU has launched GOYU Functional Matcha, a 5-ingredient blend positioned as a coffee alternative for daily focus and energy.
Functional Matcha pairs premium matcha with four functional plant extracts in a single formula:
- Maca
- Lion's Mane
- Rhodiola rosea
- Ginkgo biloba
The formula is fully plant-based and vegan, with no artificial colours, fragrances, or flavours. Usage is straightforward: 3g (about a teaspoon) whisked with warm water, or used in smoothies or matcha lattes.
Join European founders, operators, and investors who read The Checkout every week.
GOYU has framed Functional Matcha as a deliberate alternative to caffeine-led morning routines — for the consumer who would otherwise reach for a second or third cup of coffee for sustained focus.
The brand says the formula is built for moments when mental performance is desired — language that signals the product is being marketed as a daily ritual rather than an occasional supplement.
GOYU Functional Matcha is available now via the brand's site.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY SHOPLIFT
A/B Testing Doesn't Have to be a Pain in the SaaS. Unleash your store’s profit potential with the first CRO platform purpose-built for Shopify.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
A private network for Europe's leading eCommerce founders & CEOs.
A space for founders & CEO's to find each other, learn from each other, and move faster together.
