ID Formulas launched Advanced ID, a premium longevity supplement priced at €250 for a 30-day supply. Founded by consultant dermatologists Professor Caitriona Ryan and Professor Nicola Ralph with CEO Conor Murphy, the brand went live in Ireland on 25 June and reaches the UK at the end of July.
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The protocol pairs two omega-3 capsules with a daily powder, built around what the company calls its patent-pending Longevity Synergy Matrix of 32 active ingredients, among them nicotinamide, resveratrol, astaxanthin, CoQ10, marine collagen and creatine, targeting ageing, energy, recovery and cognition.
ID Formulas says it is the first supplement brand with direct API integration to WHOOP, letting users match the protocol against recovery, sleep and heart-rate-variability metrics rather than relying on how they feel. That fits a longevity market increasingly shaped by wearables and a demand for proof.
The brand's claims are bold: an average 5.2-year reduction in biological age over 12 weeks from epigenetic testing, plus trial-reported gains in skin hydration and cognition.
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