INDI has launched Brain Bar, a dark chocolate snack bar formulated to support focus and cognitive function.
Brain Bar is built on a chewy almond butter and date base, with walnuts, flaxseeds, blueberries and cranberries folded in, and draws its formulation from INDI's existing Mind supplement.
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Across 16 ingredients, the brand leans on three mechanisms: dietary nitrates from cocoa and beetroot, which it says support blood flow and oxygen delivery; botanicals including Lion's Mane (dosed at 1,250mg per bar), Bacopa monnieri and Rhodiola rosea; and L-Tyrosine, an amino acid the body uses to build neurotransmitters such as dopamine. Zinc and vitamins B12, C and D3 round out the mix, alongside added fibre for slower-release energy.
"I can't wait for people to experience just how good they can feel when they fuel their brain as intentionally as they fuel the rest of their body," said co-founder Chris Read.
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