Jam Shed unveiled Jammy Red Wine x Cola, a 250ml ready-to-drink can that pairs the brand's signature jammy Shiraz with cola.
The launch is positioned as a UK category-first for wine-led RTDs and lands first in discounters before moving into mainstream grocery later in the summer.
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The flavour pairing takes its cue from Calimocho, the Spanish bar staple of red wine and cola, repackaged for the UK's growing demand for convenient, single-serve formats and timed for the warmer-weather drinking occasions Jam Shed is targeting: picnics, BBQs, and festivals.
Jam Shed is a brand built on disruption and bold flavour, and this launch is no different. Perfectly timed for retailers looking to capitalise on summer drinking occasions, the Jammy Red Wine x Cola cans give shoppers something genuinely new and exciting to reach for," said Peter English, head of brand marketing at Vinarchy. "Consumer appetite for convenient, flavour-forward options is only growing, and Jam Shed is well positioned to capitalise on that momentum."
What's next
Jammy Red Wine x Cola hits B&M, Home Bargains, and Savers in May, with Tesco listings live in August. More on the brand at jamshedwine.com.
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