New UK functional chewing gum brand Life Loop has launched into nationwide retail distribution across 2,500 Tesco, Boots, and Rontec Shop 'n Drive outlets, with a four-SKU range spanning Energy, Energy+, Wellness, and Beauty.
The brand is a joint venture between dmg ventures and consumer product developer Alfred Franks & Bartlett Plc.
The range and the science
Life Loop's headline pitch is speed of absorption. Caffeine delivered via chewing gum is absorbed directly through the mouth, reaching the bloodstream in 5 to 10 minutes, compared with 30 to 45 minutes for coffee or energy drinks. The SKUs are positioned as a sugar-free alternative to energy shots, vitamin shots, and traditional supplements.
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The product uses patented compressed gum technology that protects the active ingredients inside each piece until it's chewed.
The launch is backed by a £2m+ multi-channel advertising campaign running through the summer including a takeover at Victoria Station and sample distribution across various festivals.
Life Loop is in store now across the Tesco, Boots, and Rontec footprint. More on the brand at lifeloopgum.com.
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