Myoform, a precision-nutrition company that builds bespoke supplement formulations from an individual's genetic data, has launched an in-app marketplace that recommends third-party products based on each user's biology.
The marketplace is live in the United States and United Kingdom from today, with Unmatched Supps supplying the US range and UK wellness marketplace FUNC supplying the UK.
How the matching works
The marketplace applies the same technology behind Myoform's bespoke blends to other brands' products. Recommendations draw on a user's DNA — assessed through whole-genome sequencing — alongside blood biomarkers, wearable data, lifestyle and stated goals.
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Each product in the marketplace is then scored against that profile, and the app surfaces those whose evidence aligns while filtering out the rest. Every recommendation is shown next to the specific markers that support it.
Why it matters
The launch repositions Myoform from a bespoke formulator into a curation layer for the wider supplement market.
Where conventional retail placement is shaped by distribution and marketing deals, Myoform says its rankings are determined by biological fit alone.
"For most people, choosing a supplement has meant guesswork," said Theo Wiley, Founder and CEO of Myoform. "Our marketplace removes that. Every product is scored against a user's own data before it is shown to them, so the recommendation is driven by their biology rather than by who paid for the placement. It also gives people who want guidance, but who are not ready for a fully bespoke formulation, a simpler way to start."
For the launch partners, it is a route to buyers already primed to act on data. "By mapping biological data directly against our curated marketplace, we are eliminating the guesswork and allowing the FUNC community to shop smarter," said Ash Montague and Matthew Sutton, co-founders of FUNC.
The marketplace is live now to Myoform users in both markets, with further partners expected. More at myoform.io.
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