Purr & Meow, the feline sister brand to dog-nutrition specialist Pooch & Mutt, has relaunched with a refreshed identity, upgraded recipes and a restructured range.
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Across the range, the brand uses ingredients such as pre- and postbiotics, psyllium husk, apple and Mojave yucca to support digestion, and pitches its recipes as functional nutrition for every life stage.
The Purr & Meow portfolio now splits in two ranges. Primal is the premium, high-meat tier, spanning wet and dry recipes with 80 to 94% animal-sourced content plus the brand's first jerky treat, with pricing lifted to reflect the reformulation. Superfoods is the more affordable everyday line, covering kitten, adult, senior and indoor cats with recipes targeted at digestion, skin and coat, joints and cognition.
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