Safecourt, the Netherlands-based cookware brand, has rolled out a full rebrand — new website and social channels, with refreshed packaging and ads due in the coming weeks. The identity was created with Dutch studio Studio Morf.
The brand makes pans and kitchenware free from "forever chemicals" such as PFAS and without Teflon coatings, and says its products are third-party tested. Started as a passion project by friends Boyd de Zwart and Cas, Safecourt's argument is that safety in the kitchen should be the standard, not a premium upgrade.
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Beyond the toxin-free claim, the range leans on pared-back European design, dishwasher durability and repairability — swapping a single part rather than binning a whole pan.
"It's all in the name — Safecourt, your own safe place," said co-founder Boyd de Zwart. "The brackets in our logo turn that into a frame: open corners that give space without closing you in. The mission hasn't changed; it just finally looks the way it feels."
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