Something & Nothing, the upmarket soda challenger, has raised a further $6.4m (£4.8m) to accelerate its expansion in the US.
Founded in London in 2017 by Olly Dixon and Rupert Pugsley, the brand makes premium sodas built on real fruit juices, extracts and botanicals, with no added sugar or sweeteners.
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Its range is now stocked across US chains including Whole Foods Market, H-E-B, The Fresh Market, Erewhon and Gelson's. The US accounts for more than 65% of revenue, a foothold the brand says it has built with a team of three and minimal marketing spend, leaning instead on neighbourhood-level campaigns tied to each new market.
The new funding marks a shift in that lean approach. It will bankroll the brand's first national awareness push, including a newly created global head of marketing role, alongside expanded US sales, production and finance capacity.
Something & Nothing is targeting 17,000 doors worldwide and aims to double the business in 2027.
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