TOSS, the UK salad dressing brand, has launched Hey Pesto, a basil pesto in a squeezy bottle priced at £5.99 o. It is made with toasted sunflower seeds, basil and green jalapeño in rapeseed and olive oil, and TOSS bills it as completely nut free.
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The brand first showed the pesto at the Farm Shop & Deli Show in April and has spent the months since reworking the recipe. TOSS is pitching it, like its dressings, well beyond the pasta bowl.
Co-founder Grace Devlin grew up on pesto pasta, which her mum served whenever she couldn't be bothered to cook. "Safe to say, I eventually fell out of love with it. So launching our own feels slightly ironic," she said, announcing the launch on 5 October.
Hey Pesto sits alongside the brand's five dressings, including Green Goddess and Miso Magic. It follows the seed round TOSS closed six months after launching, backed by SFC Capital, Gota Ventures, FIGR Ventures, DTC agency Tribe and angel investors.
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