TUTTI, the North East fashion and jewellery brand, has landed a starring role in the John Lewis Christmas advert, with its pieces worn by Dame Kristin Scott Thomas in the opening scene. The brand's necklace and bangle appear as the actress opens the door at the start of the ad, which also features Sam Fender and the John Spence Community choir.
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Despite being stocked across John Lewis stores and online, TUTTI says it had no idea its jewellery would feature until the ad aired. The campaign leans heavily into the region, with Fender re-recording his cover of the Rolling Stones' "You Can't Always Get What You Want" alongside pupils from a North Shields school and the Easington Colliery Band.
"To be recognised by such an iconic British retailer and to see our pieces featured in a moment that will be watched by millions is something quite special," said founder and creative director Kate Rose.
TUTTI is stocked at John Lewis, Fenwick and 150 independents, plus its own site.
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