Vidrate expanded its Boots distribution from 190 stores to 1,297 from today.
Join European founders, operators, and investors who read The Checkout every week.
The expansion takes Vidrate from a partial Boots presence to a full national listing in one move, putting the brand in front of Boots' core health-and-beauty footfall across the country.
Vidrate sells low-calorie hydration sachets that dissolve into water. Each sachet is sugar-free, fortified with vitamins C and B12 and electrolytes, and suitable for vegans and vegetarians. The brand has also leaned into reduced-plastic packaging, citing roughly 0.4g of plastic per sachet.
The jump from 190 to 1,297 locations is a huge distribution win for the brand, offering much larger visibility and accessibility through one of the UK's best-known and trusted retailers.
AUTHOR
SUPPORTED BY PAPER RUN
Paper Run helps brands win back customers that email can't reach through automated direct mail that integrates with Shopify & Klaviyo.
SUPPORTED BY WAYFLYER
Wayflyer provides purpose-built financing to consumer brands worldwide, deploying over $6 billion to 7,000+ businesses since launching in 2020. Their data-led underwriting model and deep industry expertise enables them to deploy capital in hours, not weeks - a speed traditional lenders simply can't match.
JOIN OUR FOUNDER NETWORK:
VENICE FOUNDERS NETWORK
A private network for Europe's leading eCommerce founders & CEOs.
A space for founders & CEO's to find each other, learn from each other, and move faster together.
