We Are Regular lands in 50 Boots stores

We Are Regular is on shelves in 50 Boots UK stores, marking the brand's first retail partnership since launching last year.

The brand core product 01. Bowel + Bloat Relief is an 8.4g stick formulated with 10 plant-based and nutrient ingredients including magnesium citrate, vitamin C, prebiotic fibres, ginger, and peppermint. It's positioned as an alternative to harsh laxatives or capsule stacks, with ingredients chosen for bioavailability and absorption, according to the company.

We Are Regular was founded by Holly Brooke and Joely Walker Sanderson, who say the product was developed out of their own long-running digestive health issues.

Holly had lived with chronic constipation for most of her adult life, despite hitting standard wellness markers including 30g of fibre a day, three litres of water, regular exercise, and repeated medical investigations. While Joely had dealt with near-daily bloating and intermittent constipation since university.

The brand's positioning leans heavily on breaking the stigma around digestive health. As the founders put it: "We were tired of the shame, silence, and stigma around something everyone does. Poo has been treated like a taboo for too long — but not here."