UK flavoured water brand DASH has launched a new sparkling water made in collaboration with Pink Lady Apples, marking an unusual brand collaboration between a packaged drinks player and a fresh produce brand.
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The product uses real Pink Lady apples in sparkling spring water — with no sugar, no sweeteners, and no added flavourings, the brand says — and rolls out across three channels in deliberate sequence.
The SKU is available now via the DASH website, with TikTok Shop release and Tesco launches planned for June.
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