HIDE, the ready-to-eat nutrition brand co-owned by Grace Beverley, has launched five new products exclusively in Tesco, expanding its store presence and entering the snack category for the first time.
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Leading the launch is a Chicken Shawarma Grain Bowl, available through Tesco's premium meal deal (£5.50 with a Clubcard, £6 without), built on chicken breast, shawarma-spiced spelt and chickpeas with 28g of protein, 8g of fibre and no artificial flavours, colours or preservatives.
Alongside it come four chicken snacks, two 5x32g multipacks (Tikka Chicken with Red Pepper and Jerk Chicken with Sweet Potato) and two 230g snacking trays with dips (Tikka, and Thai Green with coconut and lime). All are made with 100% chicken and no fillers, emulsifiers or artificial additives, with the brand citing a 556% jump in global searches for "on-the-go healthy snacks" over the past year.
"Transparency is at the heart of HIDE, yet when it comes to most snack aisles in the UK, you'll find these principles hard to come by," said co-founder Faraz.
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