Mission has become a Certified B Corporation, awarded by B Lab UK, tying the milestone to a push around functional coffee and matcha built on creatine and controlled caffeine.
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The commercial idea is habit-stacking. Rather than asking customers to add another supplement, Mission folds a full 5g dose of creatine into the coffee or matcha they already drink each morning. Its Matcha + Creatine and Black Coffee + Creatine "superblends" infuse Arabica coffee or ceremonial matcha with creatine, yerba mate and essential vitamins. The brand says its creatine is 99.93% pure and ultra-micronised so it dissolves without grit.
Caffeine is capped deliberately, at 25mg in the matcha and 70mg in a new Arabica coffee, paired with L-theanine. Founder Tom Whittle puts it simply: "Too much coffee is not the enemy, too much caffeine is."
On sustainability, Whittle says Mission is yet to find another brand launching fully biodegradable, plastic-free sachets, a claim that, if it holds, gives it a packaging edge in a single-serve format usually reliant on plastic and foil.
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