Yutrients launched with a personalised nutrition model that replaces a cupboard of separate tubs with one made-to-order daily blend. Customers choose their ingredients from a range of more than 200, and each tin is mixed to order in the brand's UK lab, with no fillers or flow agents added. The company has raised £500,000 in pre-seed funding to get to market.
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Buyers build a formula in one of three ways:
- Assembling it ingredient by ingredient
- Using a guided builder that suggests a starting formula based on goals and diet
- Sharing their existing supplement routine for Yutrients to consolidate into a single scoop.
Blends are made by hand and dispatched within five days, on a subscription that can be paused or cancelled.
Yutrients was founded in by Graham Winn, Dominic Winn, and Colin Salter. The pitch is that mass personalisation, long too costly and slow to run, has become viable. "The increased advancement of AI, system advancements and changing consumer behaviour have created an opportunity to rethink how people buy and consume supplements," said co-founder Graham Winn.
Yutrients is available now at yutrients.com.
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